With over 25 years in the business, I have in-depth knowledge of the fundamental branding and crucial business intel to leverage brands across all channels.

Branding & Strategy

As a strategic thinker, my approach is to help formulate a brand vision around the question of “Why do we do what we do?” With a human-centric viewpoint, I then help build out that vision through strategies, goals and objectives that solve for the questions of “What should we do and how should we do it?" 

BRANDING CAPABILITIES
– Brand Vision & Purpose
– Brand Identity & Systems
– Brand Values
– Brand Personality
– Brand Voice
– Brand Partnerships & Collaborations
– Target Audience
MARKETING CAPABILITIES
– Go-To-Market Strategy
– Market Research
– Digital Marketing
– Performance Marketing
– Direct Marketing
– Event Marketing
– Product Marketing
– Content Marketing

Campaign Direction

My approach to building campaigns is based on compelling, insightful and strategic driven storytelling that connects with the consumer on an emotional level. I bring the brand’s position and viewpoints into a real-life context by communicating the vision and mission to targeted audiences in a tangible way.

CAMPAIGN CAPABILITIES
– Campaign Strategy
– Creative Direction
– Campaign Development
– Art Direction & Design
– Collateral Design
– Production Management
– Post Production

Experiential Design

My approach to building engaging experiences is to elevate the moment, rise above the everyday and capture the senses.  Creating an experience allows you to add meaning and insight to help redefine what that moment might be, and involving the viewers forges an emotional bond with what’s happening. If we can design and embrace these elements of an experience, we can evoke and create more moments with each other that matter.

EXPERIENTIAL CAPABILITIES
– Fashion Shows
– Brand Presentations
– Store Design & Interiors
– Showrooms
– Set Design
– Production Management.

Social Impact

My approach to building a CSR strategy is to be purpose-driven and human-led. It is essential to identify core values to an organization's beliefs and competencies and develop a purpose with that core set of values. I believe aligning your intention for transformation with that purpose is crucial to make a meaningful impact and effective, sustainable change. Set your sights on new possibilities, but build them up in a realistic way. Go on the journey with your partner (the consumer) to build a platform of change and a community of transparency together.

SOCIAL IMPACT CAPABILITIES
– Platform Strategy
– Initiative Ideation
– Campaign Strategy
– Engagement Strategy
– Sustainability Strategy
– Program Management
– Community Building

Digital & Ecommerce

My approach to digital is to tell a consistent narrative across all channels, devices, and contexts. To build platforms and interfaces that are accessible and usable that deliver excellent digital user interactions. To understand how the customer behaves to create an engaging user experience that builds trust and improves customer loyalty over time. 

DIGITAL CAPABILITIES
– Ecommerce strategy
– Web Design & UX
– Content Strategy
– Social Media Strategy
– Influencer Strategy
– Organic & Paid Social
– Community Management

Content Creation

My approach to creating content is to identify the why behind creating it. Knowing why you're creating will help you understand not only what to make but how to communicate it through narrative, mood, tone, and style.

CONTENT CAPABILITIES
– Content Strategy
– Content Development
– Film & Video Direction
– Film Editing
– Photography
– Music & Sound
– Illustration

As a motivational leader that inspires connectivity, I have championed large and diverse groups to build a respectful, inclusive organizational culture driving results across many regions.

Let's Connect

General Inquiries: chris@chrisyoham.com

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