BRANDING & STRATEGY
As a strategic thinker, my approach is to help formulate a brand vision around the question of “Why do we do what we do?” With a human-centric viewpoint, I then help build out that vision through strategies, goals and objectives that solve for the questions of “What should we do and how should we do it?"
– Brand Identity & Systems
– Brand Values
– Brand Personality
– Brand Voice
– Brand Partnerships & Collaborations
– Target Audience
– Market Research
– Digital Marketing
– Performance Marketing
– Direct Marketing
– Event Marketing
– Product Marketing
– Content Marketing
CAMPAIGN DIRECTION
My approach to building campaigns is based on compelling, insightful and strategic driven storytelling that connects with the consumer on an emotional level. I bring the brand’s position and viewpoints into a real-life context by communicating the vision and mission to targeted audiences in a tangible way.
– Creative Direction
– Campaign Development
– Art Direction & Design
– Collateral Design
– Production Management
– Post Production
EXPERIENTIAL DESIGN
My approach to building engaging experiences is to elevate the moment, rise above the everyday and capture the senses. Creating an experience allows you to add meaning and insight to help redefine what that moment might be, and involving the viewers forges an emotional bond with what’s happening. If we can design and embrace these elements of an experience, we can evoke and create more moments with each other that matter.
– Brand Presentations
– Store Design & Interiors
– Showrooms
– Set Design
– Production Management.
SOCIAL IMPACT
My approach to building a CSR strategy is to be purpose-driven and human-led. It is essential to identify core values to an organization's beliefs and competencies and develop a purpose with that core set of values. I believe aligning your intention for transformation with that purpose is crucial to make a meaningful impact and effective, sustainable change. Set your sights on new possibilities, but build them up in a realistic way. Go on the journey with your partner (the consumer) to build a platform of change and a community of transparency together.
– Initiative Ideation
– Campaign Strategy
– Engagement Strategy
– Sustainability Strategy
– Program Management
– Community Building
DIGITAL & ECOMMERCE
My approach to digital is to tell a consistent narrative across all channels, devices, and contexts. To build platforms and interfaces that are accessible and usable that deliver excellent digital user interactions. To understand how the customer behaves to create an engaging user experience that builds trust and improves customer loyalty over time.
– Web Design & UX
– Content Strategy
– Social Media Strategy
– Influencer Strategy
– Organic & Paid Social
– Community Management
CONTENT CREATION
My approach to creating content is to identify the why behind creating it. Knowing why you're creating will help you understand not only what to make but how to communicate it through narrative, mood, tone, and style.
– Content Development
– Film & Video Direction
– Film Editing
– Photography
– Music & Sound
– Illustration
As a motivational senior leader that inspires connectivity, I have championed large and diverse groups to build a respectful, inclusive organizational culture driving results across many regions.
Let's Connect
General Inquiries: chris@chrisyoham.com