Overview

After a hiatus from the runway and a renewed commitment to the brand’s elevation strategy, the company decided to launch a cutting-edge collection. We created an innovative and visually impactful show with Kenneth Cole and creative director Kobi Halperin.

The Pre-Show

The social media obsession didn’t exist at the company’s previous shows, so we wanted to address the cultural shift. Before the show began, we created a kinetic type film to cleverly twist a pre-show privacy warning to encourage the audience to share everything on every social media platform.

Welcome video message spoke topically to the times – making reference to modern life and how we relate to it.

The show was held in a sub-level showroom, so the intro video showed scenes of subteranean city life, up through the city, to the skies above.

The backdrop to the show was a computer generated array of birds in a display of patterns mixed with architectural element that indicative of the patterns used in the show looks.

The Show

This sense of high-tech freedom was a theme that ran throughout the presentation. Projected birds escaping their cyber cages flew around the room as the models walked the runway. The cutting-edge collection featured futuristic metallic leather harnesses and chokers, as well as holographic jackets and accessories incorporating lenticular prints. The whole show had a genuinely thumb-stopping synergy.

Behind the Scenes

What Moves You

Kenneth Cole Collection